In the virtual art exhibition held with the Seoul Palms Market, posters and performance videos were played in an independent booth, and the role of forum and networking was brought to the digital exhibition. I designed the virtual platform to communicate with artists and agencies.
Material
Zoning Layout
Conference
Pams nights
Due to the pandemic situation, many exhibition halls were postponed, canceled, or started looking for alternatives in 2020. PAMS, the Seoul Art Market, also planned a platform to play in a virtual booth and meet the artist's client, instead of directly screening the existing performance, and designed the booth in person.
The overall design of the exhibition hall was made of a single material so that the concrete reproduced video, which is a solid and rough introduction, can be concentrated.
Exhibition
Pams hall
This is the main exhibition, displaying Art media designs ceiling-high so that external natural light falls to the floor as it is. It harmonizes the light with the rough surface of the concrete. In the booth design, posters are placed on both sides and a display is installed in the center to capture the audience's attention. In the center, four modular booths were combined to efficiently arrange the audience movement.
Hall Design
Glass frames are properly arranged at the top of the wall and roof so that the display image can stand out by using incoming sunlight. The ceiling was made high so that light does not interfere with the video even if there are many booths. The overall design is more like a library lobby.
Booth Design
The booth, which was made by connecting a straight line with a curvature, gave a spatial change by making it three-dimensional in a simple spatial structure of a square.
Exhibition Stucture
After moving to the teleport, the user arrives at the central aisle, and you can select one of the exhibition spaces in both directions to view. The gate is a lightbox that raises tension in the dark entrance. When he enters the exhibition, he can see the 4 combined booths in the center and side booths on both sides. On the opposite wall, he can read posters and descriptions of the current viewing room.